Sonaflo turns source-agnostic brand-lift studies into one normalized story and on-brand, client-ready decks that translate BLS results into clear actions for your brand, media, and creative teams.
Brand-lift reporting can be a time consuming, fragmented process: each vendor ships different metrics, segments, and slide styles. Sonaflo consolidates reporting disparity, so advertisers, agencies, and publishers read results the same way—every time—without requiring any vendor to change their methodology.
Cross‑Vendor Standardization
Normalizes core metrics and confidence intervals so results are apples‑to‑apples across providers.
Brand Governance
Enforce brand-standard templates at org/department/team/user levels.
Centralized Storage
All studies, one dashboard. Filter by campaign, PO, audience, flight dates, and vendor.
Role-Based Access & Privacy
Buyer–vendor permissions, vendor visibility controls, and share links for compliant distribution.
Instant Validation
Automated checks verify methodology fit, sample integrity, and required disclosures.
GTM Optimized
The moment a finalized BLS report lands via REST API it’s instantly normalized, styled, and presentation ready.
Why teams move to Sonaflo.
- Less time chasing files: studies from multiple partners roll into one place instead of living in inboxes and shared drives.
- Fewer “which version is right?” debates: brands, agencies, and publishers all pull from the same normalized views.
- Stronger narratives in every meeting: exports tell a clean, repeatable story that matches your brand and your math.
- Finance-friendly visibility: connect studies to POs and campaigns so measurement spend can be defended down to the line item.
- Future-proof measurement: as new partners and methods enter the mix, Sonaflo gives you one place to compare them fairly.
- Unified Measurement Fabric
- Comparable Sources
- Client-Ready Outputs
- Collaboration, Governance & Access
- Built for Ad Ops Finance
Sonaflo’s Unified Report Engine converts lift, reach, deltas, and confidence intervals into a single common schema, so every brand-lift study reads the same way. Vendor-agnostic harmonization normalizes KPIs, segments, and labels across all measurement sources—delivering true apples-to-apples comparisons, roll-ups, deltas vs. baseline, and confidence shading by base N for Brand & Media teams.
A Measurement Source Transparency Layer gives you clear visibility into methodology, sample size, and panel composition, making like-for-like comparisons straightforward. A buyer–source workflow in lockstep keeps invitations, permissions, and study participation in one place—cutting down on email chains and reducing mismatches. The result: stronger evidence and accountability with consistent KPIs, baselines, and confidence visuals for cleaner QBRs and faster budget decisions.
Sonaflo’s Auto Summary Generator produces executive summaries and clean charts automatically, tuned for brand and media narratives. Governed, export-ready templates enforce your brand standards while letting teams ship client-ready HTML, PDF, PPTX, and CSV (plus PDF/XLSX via the Unified Report Engine) with a single click—so every deck looks intentional, consistent, and on-brand.
With collaborative access, you can share studies securely with agencies, publishers, and internal stakeholders using role-based controls. The platform is secure and tenant-aware by design, with org scoping, auditability, and role-based access to protect data, enforce policy, and keep Brand & Media workflows cleanly separated by client, region, or business unit.
PO & campaign linking lets you attach results directly to POs or client IDs for instant reconciliation, closing the loop between investment and impact. API & BI integration pipes normalized metrics straight into tools like Looker, Tableau, or Snowflake, so your Brand & Media teams can blend BLS outcomes with the rest of your performance stack—without rebuilding schemas every time.
- Vendor-Agnostic Harmonization — One schema for lift metrics, questions, segments, and labels; true apples-to-apples across vendors.
- Governed, Export-Ready Templates — Enforce brand standards; ship client-ready outputs (HTML/PDF/PPTX/CSV) with a single click.
- Evidence & Accountability — Consistent KPIs, baselines, and confidence visuals; easier QBRs and faster budget decisions.
- Secure, Tenant-Aware by Design — Org scoping, auditability, and role-based access to protect data and enforce policy.