Sonaflo · Survey Generator Pro

Land On-Brand Surveys

Survey Generator Pro is Sonaflo’s survey design engine for brand lift and campaign diagnostics—giving you reusable, governance-safe templates, smart logic, and AI-assisted drafting so every new study starts from a ready-to-field, normalization-friendly blueprint.

Agencies

Survey Generator Pro lets you spin client briefs into repeatable, on-brand survey instruments you can share with any measurement source—cutting days of back-and-forth while giving you a clean, comparable backbone for every campaign recap.

Publishers

Survey Generator Pro helps you translate advertiser goals into audience-smart questionnaires that spotlight the value of your inventory—so you can respond to RFPs faster, prove performance with confidence, and reuse winning designs across deals.

Brands Direct

Survey Generator Pro turns your brand briefs into consistent, field-ready questionnaires in minutes, so every study starts aligned to your objectives and comes back in a format that’s easy to compare, socialize, and act on.

Survey Generator Pro

UX

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Survey Generator Pro

FEATURES

Brief → Survey in one step

Paste a client brief and Sonaflo Generator turns it into a structured, vendor-ready BLS questionnaire with sections, scales, and quotas pre-built.

Vendor-agnostic instrument design

Generates surveys that align to Sonaflo’s unified schema, so any participating vendor can field it and feed straight into LiftSync without rework.

Reusable templates for every campaign

Generator embeds your approved question language, disclaimers, and compliance blocks, so teams can move quickly without going off-script—speed at the brief stage, and confidence that every survey is on-brand and compliant.

Survey Generator Pro Benefits

Template-driven Survey Blueprints

Start from proven templates for brand lift, creative tests, and campaign diagnostics so teams don’t reinvent questionnaires from scratch.

Brand-Safe Look & Feel

Apply your brand’s tone and visual guidelines so survey invites and experiences feel cohesive with the rest of your marketing.

DeckMate & Doc Exports

Generate DOCX, PPTX, and PDF survey specs for approvals, SOWs, and internal documentation from the same survey definition.

Question & Scale Library

Reuse calibrated questions, answer options, and scales so wording stays consistent across studies and can be compared cleanly in LiftSync later.

Output-ready for Source Panels

Export clean survey specs and codebooks that Measurement Sources and panel partners can implement without back-and-forth rework.

AI-assisted Survey Drafting

Use Sonaflo AI to draft, refine, or localize questions while you stay in control of final wording.

Logic & Flow Controls

Design screeners, skips, and follow-ups in a visual editor, making complex surveys easier to build and less error-prone.

Direct Line into LiftSync

Design surveys with normalization in mind so resulting BLS data drops straight into Sonaflo’s unified results console.

Collaboration & Review

Let strategists, insights, and clients comment and iterate on survey designs in one workspace instead of tracking versions over email.

FAQ

What is Sonaflo GeneRator™?

GeneRator is Sonaflo’s survey generator for brand-lift. It turns a campaign brief into a vendor-ready BLS questionnaire and quota plan—aligned to Sonaflo’s standardized schema so results drop cleanly into LiftSync.

Who is GeneRator built for?

It’s built for advertisers, agencies, and publishers who are tired of rebuilding similar brand-lift surveys from scratch, especially when working with multiple vendors, markets, and audiences.

How is GeneRator different from just writing a survey in PowerPoint or Word?

PowerPoint and Word produce one-off, static instruments. GeneRator produces structured, schema-aware questionnaires: questions, scales, options, and quotas are aligned to Sonaflo LiftSync from day one, so downstream normalization and reporting works in a logical and automated fashion.

What does Suvery Generator Pro actually produce?

From a short brief, Suvery Generator Pro outputs:
1. A core BLS questionnaire (awareness, consideration, preference, etc.)
2. Optional diagnostics and drivers
3. Quotas by audience, market, and cell
4. A vendor-ready scripting spec you can send straight to measurement partners (and export as DOCX/PDF when wired).

How does Suvery Generator Pro help with multi-vendor studies?

Suvery Generator Pro creates one master instrument spec that multiple vendors can map to. That means each partner scripts against the same spine—questions, scales, and KPIs—so later comparisons in LiftSync are truly apples-to-apples.

How does Suvery Generator Pro work with Sonaflo Fusion?

Fusion defines the campaign (objectives, audiences, markets). Suvery Generator Pro r takes that Fusion brief and turns it into a full, vendor-ready survey instrument and quota plan. Fusion then uses that spec to invite and coordinate vendors.

How does Suvery Generator Pro connect to LiftSync and Backfill?

Suvery Generator Pro : designs the survey so questions/metrics map cleanly to LiftSync.
LiftSync: consumes the resulting data and normalizes it.
Backfill: brings legacy, pre-GeneRator studies into that same normalized layer where possible.
Net result: your old and new BLS work share one common measurement language.

Can Suvery Generator Pro respect brand and legal guidelines?

Yes. You can define standard language blocks (e.g., brand phrasing, disclaimers, privacy language) that Suvery Generator Pro reuses across instruments—reducing the risk of off-brand or non-compliant question text.

Does Suvery Generator Pro support role-based use?

Yes. Strategists and planners can draft briefs; insights and research teams can refine the instrument; vendors receive the final spec. Suvery Generator Pro keeps everyone working from a single, controlled version of the survey.

What problems does Suvery Generator Pro solve day-to-day?

It cuts down on:
1. Email chains full of redlines to questionnaire PDFs
2.Slightly different question wording across vendors
3. Misaligned scales that break comparability
4. Rebuilding “the same” survey for every campaign from scratch
It gives you a reusable, governed starting point that still allows campaign-specific customization.

Can we start simple and add complexity later?

Yes. Many teams start with a “core BLS spine” (standard KPIs + a few drivers) and then layer in custom modules for big campaigns, markets, or verticals once they’re comfortable.

Does Suvery Generator Pro replace our research team?

No. Suvery Generator Pro is a power tool, not a replacement. It handles the repeatable structure and Sonaflo mapping so researchers and strategists can focus on smart hypotheses, audience choices, and interpretation—not formatting questionnaires.

Data Source Provider panel ready in minutes.

Power one standard survey spine—and keep every source provider, market, and campaign in sync.

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