Brand Lift Measurement Sources

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Sonaflo is designed to respect vendors’ preferences and protect client relationships while still giving agencies, advertisers, and publishers clear visibility into formalized integration options.

• Client-specific auto-decline: Vendors can decline invitations from specific clients and optionally enable auto-decline for future invitations from that client. These settings are visible as status tags, so planning teams know when a vendor is not currently accepting new work from a given client.
• No punitive ranking effects: Choosing to auto-decline or limit work for a specific client does not penalize a vendor’s overall visibility elsewhere in the directory.
• Reversible controls: Vendors can change their status at any time, with updates reflected in the directory and in invitation workflows.
• Auditability: Changes to key vendor settings are logged in Sonaflo’s operational surfaces for transparency and governance.