Platform Features

Every brand lift and measuement provider, every study and all of the related data in one simple to use platform.

Client Facing BLS Deck Generation

Turn any measurement study from any data-source provider into a polished, client-ready deliverable in the format you prefer—HTML, CSV, PDF, or PowerPoint in seconds.

Multi-Data Source Provider Engagement Campaigns

Sonaflo’s tournament-style, multi-source engagements normalize every study against the same objective so you can instantly see who’s driving the strongest, most reliable, comparative brand lift.

Brand Trends

Zooms into the details of your own studies—by audience, creative, channel, and Source—turning normalized lift signals into clear, tactical optimizations your teams can act on every day.

Market Trends

Surfaces market-level patterns across all Sonaflo Measurement Sources, so you can see where the category is moving, benchmark brand lift at a glance, and size the upside prior to budgeting spend commitment.

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PLATFORM TOOLS

Designed to enhance your daily Sonaflo experience.

BACKFILL

Ingest years of provider-agnostic BLS data, normalizing it into Sonaflo so you can unlock consistent outputs, deeper analysis, and usable trends.

SURVEY GENERATOR PRO

Convert briefs into data source provider ready brand-lift surveys—standardized, on-strategy, and aligned to Sonaflo’s normalized outputs.

DECKMATE

Enhance your existing client-facing decks with DeckMate’s easy mapping—populate slides with Sonaflo data, translations, executive summaries, and findings from any Measurement Source in a single click.

Roles & permissionS

FEATURES

Collaboration

Sonaflo gives brands, agencies, and publishers a shared measurement workspace where everyone works from the same briefs, results, and decks—no more version chaos or email archaeology.

  • Shared measurement workspace where brands, agencies, and publishers all work from the same normalized results and briefs.
  • Commenting and review on studies and decks so feedback lives next to the data, not buried in email threads.
  • Task and status cues on key studies (e.g., “Needs review,” “Ready for client”) to keep everyone aligned on what’s next.

Access Controls

With tenant-aware routing and fine-grained access controls, every user lands on the right shell, sees only what they should, and pulls from the templates and studies that match their role.

  • Role- and org-based views so each user only sees the shells, studies, and templates they’re supposed to.
  • Template ACLs to control which DeckMate templates are available to which teams, clients, or markets.
  • Tenant-aware routing that automatically lands each user on the right dashboard without manual setup.

Finance Controls

Built-in PO tracking and usage controls turn measurement into a managed asset, giving finance clear line of sight into spend, guardrails against overages, and exportable statements in a click.

  • PO Ledger tracking for every Sonaflo job, with debits tied to exports, studies, and workflows.
  • Spend guardrails and alerts when a PO is nearing its limit, helping prevent overages and billing surprises.
  • PO statements and CSV exports so finance teams can reconcile usage by client, campaign, or Source in seconds.

Feature FAQ

Is Sonaflo for brands, agencies, or publishers?
All three. Sonaflo is built as a shared workspace. Brands see cross-partner impact, agencies see cross-study and cross-client patterns, and publishers see property- and package-level results—all on the same underlying numbers.

Is Sonaflo a replacement for my existing portals and BI tools?
Not necessarily. Sonaflo focuses on standardizing and presenting measurement in a way that’s easy to act on together. You can keep using vendor portals, data lakes, and BI tools—Sonaflo sits beside them as the neutral, client-facing workspace.

Do we need every part of the platform on day one?
No. Many organizations start with the study workspace and exports, then layer in trends, survey design, lifecycle views, and PO reconciliation as volume grows and more stakeholders come on board.

How does Sonaflo handle permissions across organizations?
Tenant- and role-aware scopes ensure each persona only sees the studies, templates, and exports they should. Template access controls keep sensitive layouts tied to the right clients and teams so you can safely expand access to agencies and publishers over time.

Can we connect Sonaflo to our existing BI stack?
Yes. Sonaflo’s APIs and webhooks let you pull standardized results into tools like Snowflake, Looker, and Tableau, or push finished exports into client and internal systems so brand, agency, and publisher teams always see the latest numbers.

Transform Your Vision

One standardized format normalizes outputs from all major brand‑lift and attribution vendors.

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