Sonaflo · LIFTSYNC

Same Story. Any BLS Provider.

LiftSync takes desparate, multi-vendor brand-lift results and turns them into a single, client-ready story in minutes — same format, every vendor, every campaign. It ingests each partner’s decks and data, normalizes schemas and metrics, and outputs a single, consistent story across HTML, CSV, PDF, and PPTX—so QBRs, recaps, and exec readouts all look and feel the same, regardless of which vendor measured the brand.

Agencies

Coordinate multiple brand-lift partners and keep every study on one standardized output, ready for client review.

Publishers

Give buyers a single view even when different vendors are used across campaigns and regions.

Brands Direct

Compare vendors side-by-side with consistent KPIs and visuals, and focus on decisions instead of wrangling spreadsheets.

Liftsync

UX

Liftsync

FEATURES

One story, every vendor

LiftSync takes wildly different BLS decks and data feeds and normalizes them to a single schema—so every report, chart, and export tells one consistent story, no matter which vendor ran the study.

True apples-to-apples partner comparisons

With unified metrics, significance rules, and guardrails, you can finally compare vendors side-by-side, see who performs best by audience/format, and defend your recommendations without caveats about “different methodologies.”

Instantly reusable, client-ready outputs.

Once in LiftSync, every study can flow into the same on-brand HTML, CSV, PDF, and PPTX outputs via DeckMate. That means faster QBRs, less manual rework, and a single, repeatable reporting experience across campaigns, markets, and partners.

LiftSync Benefits

Unified Brand-Lift Console

Normalizes every BLS study into one consistent, apples-to-apples view so you can instantly see what’s working across campaigns, channels, and Sources.

Side-by-Side Data Source Comparison

See each participating Source’s lift, confidence, and sample in one consolidated view, making it easy to spot alignment, divergence, and outliers.

DeckMate Integration

Push any LiftSync result straight into DeckMate to generate HTML, CSV, PDF, or PowerPoint outputs using your approved templates—no manual rebuilding.

Multi-Data Source Providers

Handles both standalone studies and multi-Source engagements in the same place, so you don’t have to hop between tools or portals.

Guardrailed Stats

Built-in significance (P&N thresholds)and sample-size guardrails keep your read honest, so “wins” are rooted in real signal, not noise.

Lifecycle Integration

Plug LiftSync into Lifecycle Views so each study flows from ingest → normalization → results → exports with a clear, auditable trail.

Refresh Legacy BLS Decks

Automatically rebuild on-brand, client-ready decks from Backfill-ingested BLS studies so older measurements stay fresh & consistent for presentation.

Segment & Frequency Views

Break out results by audience, placement, and frequency bands so you can see where lift is actually coming from and where to optimize.

AI Lenses Exec & Section Summaries

Use Sonaflo’s AI hooks to turn LiftSync results into clean narrative summaries and structured sections that drop directly into decks and reports.

FAQ

What is Sonaflo LiftSync?

Sonaflo LiftSync is a vendor-agnostic brand-lift layer that ingests BLS results from multiple measurement partners, normalizes them to a common schema, and delivers a single, unified view of lift across campaigns, audiences, and formats.

Who is LiftSync built for?

LiftSync is designed for advertisers, agencies, and publishers running brand-lift across multiple vendors, markets, and channels—especially when measurement is fragmented and hard to compare side-by-side.

How is LiftSync different from a typical vendor dashboard?

Vendor dashboards show results for one vendor at a time, in that vendor’s language. LiftSync sits above vendors—normalizing metrics, schemas, and significance rules—so you can compare partners apples-to-apples, roll them up, and tell a single story across all measurement sources

Is LiftSync vendor-agnostic?

Yes. LiftSync is built to work with any brand-lift provider. It doesn’t replace vendors; it standardizes their outputs into a unified structure while preserving vendor tags and provenance for auditability.

Can LiftSync combine results from multiple vendors on the same campaign?

Yes. LiftSync can ingest multiple vendor studies for the same campaign (or line item) and normalize them into a single, cohesive view—with vendor-level comparisons and consolidated rollups for QBRs and executive readouts.

What formats can LiftSync output?

Once normalized, LiftSync powers HTML views, CSV/Excel exports, PDFs, and PPTX decks (via DeckMate)—all driven from the same underlying data. No more rebuilding reports per channel or per vendor.

How does LiftSync handle legacy BLS studies?

Through Sonaflo Backfill™, LiftSync can ingest historical vendor decks and convert them into normalized LiftSync reports—so you can compare past and present performance in one place without re-fielding.

What problems does LiftSync solve for day-to-day teams?

It eliminates manual stitching of decks, spreadsheet gymnastics, and inconsistent metrics between vendors. Teams get one place to see lift, significance, and drivers by audience, format, and partner—ready for client-facing narratives.

How does LiftSync support agencies and publishers specifically?

For agencies and publishers that must work with multiple client-mandated vendors, LiftSyncs provides a neutral measurement layer: one unified story framework, consistent scoring, and reusable exports—no matter which vendor runs the study.

Does LiftSync support role-based views?

Yes. LiftSync can surface different slices of the same underlying data depending on role—e.g., executive summaries for leadership, detailed cuts for analysts, and account-ready views for sellers—especially when used with DeckMate and Template ACLs.

How does LiftSync work with DeckMate?

LiftSync is the normalized data layer; DeckMate is the templating and output engine. LiftSyncs feeds clean, unified lift data into DeckMate, which then renders it into your approved, on-brand HTML, PDF, PPTX, and CSV formats.

How quickly can we get to a client-ready deck once results land?

Once LiftSync and templates are wired, a finalized vendor study can flow from ingestion → normalization → client-ready deck in minutes—not days—because the underlying fields, logic, and layouts are already mapped.

Does LiftSync replace our vendors or existing tools?

No. LiftSync complements your current vendors and tools. It’s the unifying layer that makes mixed-vendor measurement usable, comparable, and repeatable across your entire portfolio.

Single Output. Every Data Source Provider.

One standardized format normalizes outputs from all major brand‑lift and attribution providers.

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