Campaign planner
Plan your next study with everything you’ve measured.
Sonaflo scores a new campaign against your brand’s measurement history and recommends the BLS partner with the strongest evidence for the audience this campaign needs to influence.
Velora Grand Tourer — 2027 Flagship Launch
- Objective
- Drive ad recall, aided awareness, and purchase intent
- Audience
- Affluent buyers, 35–54
- Media
- Premium streaming + endemic auto publishers
Evaluated against your history
How each vendor fits this campaign
Scored on audience fit, methodology fit, and depth of comparable evidence
| Vendor | Overall fit | Audience fit | Methodology | Comparable studies | Significant results |
|---|---|---|---|---|---|
| DISQORecommended | 80 | 75% | 76% | 4 | 6 |
| Nielsen | 53 | 39% | 60% | 3 | 2 |
| Upwave | 51 | 45% | 60% | 2 | 4 |
| Kantar | 45 | 39% | 50% | 2 | 3 |
Recommended BLS partner
Next best fit: Nielsen (53% fit).
Why DISQO
Strongest audience fit — 75%
Measured 5 of the target cohort's audience cells — deeper coverage of affluent buyers, 35–54 than any other vendor in your history.
Proven for this objective
6 statistically significant results across Ad recall, Aided awareness, Purchase intent.
Relevant historical evidence
4 comparable studies in Velora Motors's measurement history for this objective.
The right sample isn’t the most expensive or the cheapest. It’s the one that represents the audience your campaign needs to influence — and DISQO has the deepest verified coverage of affluent buyers, 35–54 in your history.