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Velora Roadster — Q3 2026 Repositioning

Nielsen2 Jul 2026Velora MotorsQ3 2026 Repositioning

Access
Owned by this organizationCommissioned here. Cannot be withdrawn.
Extraction confidence
100%Ingested by upload
Source document
report.pdfPreview not available yet — the file is stored and will be viewable here in a later release.

This study is generated. It comes from the synthetic corpus used for testing, not from a vendor report. No figure below was measured.

Results

35 results across 7 KPIs. Every result cites the page it was extracted from.

Ad recall

Ad recall by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
18-49 · M15.2%35.3%-20.1-56.9%33,097 / 48,995Significant95% conf. · p=0.032p. 5
All59.6%40.8%+18.846.1%15,517 / 4,659Significant95% conf. · p=0.028p. 5
M41.7%27.4%+14.352.2%12,698 / 31,343Significant95% conf. · p=0.006p. 5
Northeast57.4%49.1%+8.316.9%1,971 / 15,921Significant95% conf. · p=0.049p. 5
desktop58.5%45.5%+13.028.6%20,735 / 47,370Significant95% conf. · p=0.004p. 5

Aided awareness

Aided awareness by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
18-49 · M51.5%47.7%+3.88.0%7,889 / 16,769Significant95% conf. · p=0.038p. 4
All41.1%46.3%-5.2-11.2%31,465 / 44,508Significant95% conf. · p=0.019p. 4
M46.1%43.3%+2.86.5%15,465 / 29,811Not significant95% conf. · p=0.149p. 4
Northeast65.2%63.0%+2.23.5%34,116 / 15,906Significant95% conf. · p=0.029p. 4
desktop64.3%57.9%+6.411.1%35,983 / 44,120Not significant95% conf. · p=0.164p. 4

Consideration

Consideration by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
18-49 · M36.6%35.1%+1.54.3%7,928 / 28,113Significant95% conf. · p=0.010p. 7
All37.2%30.7%+6.521.2%22,590 / 32,017Significant95% conf. · p=0.043p. 7
M42.2%38.3%+3.910.2%17,617 / 19,895Significant95% conf. · p=0.016p. 7
Northeast28.9%22.9%+6.026.2%48,808 / 11,890Significant95% conf. · p=0.017p. 7
desktop20.8%17.8%+3.016.9%1,552 / 40,739Significant95% conf. · p=0.005p. 7

Favorability

Favorability by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
18-49 · M32.9%35.2%-2.3-6.5%36,454 / 17,624Not significant95% conf. · p=0.055p. 10
All50.0%53.2%-3.2-6.0%17,421 / 15,939Significant95% conf. · p=0.008p. 10
M25.6%25.3%+0.31.2%30,692 / 10,275Not significant95% conf. · p=0.059p. 10
Northeast43.5%40.3%+3.27.9%46,085 / 11,151Significant95% conf. · p=0.016p. 10
desktop50.9%47.3%+3.67.6%44,556 / 28,905Significant95% conf. · p=0.032p. 10

Intent

Intent by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
18-49 · M12.9%9.6%+3.334.4%8,222 / 29,609Significant95% conf. · p=0.004p. 8
All12.5%10.2%+2.322.5%32,743 / 11,403Not significant95% conf. · p=0.220p. 8
M25.5%24.9%+0.62.4%14,782 / 700Not significant95% conf. · p=0.087p. 8
Northeast16.1%21.0%-4.9-23.3%41,102 / 18,275Significant95% conf. · p=0.025p. 8
desktop23.4%20.6%+2.813.6%47,145 / 38,406Significant95% conf. · p=0.044p. 8

Message recall

Message recall by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
18-49 · M51.4%37.8%+13.636.0%15,220 / 45,470Significant95% conf. · p=0.024p. 6
All30.6%20.5%+10.149.3%35,134 / 15,389Not significant95% conf. · p=0.283p. 6
M45.7%25.7%+20.077.8%40,717 / 19,122Significant95% conf. · p=0.043p. 6
Northeast31.6%16.1%+15.596.3%17,354 / 3,742Significant95% conf. · p=0.035p. 6
desktop27.6%18.1%+9.552.5%7,698 / 7,820Significant95% conf. · p=0.027p. 6

Purchase intent

Purchase intent by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
18-49 · M20.0%18.9%+1.15.8%16,458 / 33,802Significant95% conf. · p=0.043p. 9
All12.7%10.9%+1.816.5%18,126 / 15,883Significant95% conf. · p=0.038p. 9
M23.6%20.7%+2.914.0%22,094 / 46,657Significant95% conf. · p=0.034p. 9
Northeast22.9%20.6%+2.311.2%45,134 / 24,465Significant95% conf. · p=0.032p. 9
desktop11.2%10.3%+0.98.7%39,356 / 30,401Significant95% conf. · p=0.039p. 9

Methodology, as reported

Extracted from the source document. Sonaflo does not edit or infer these.

brand name
Velora Roadster
campaign name
Q3 2026 Repositioning
channel
CTV
flight end date
2026-07-28
flight start date
2026-07-02
geography
US
methodology
brand_lift
vendor canonical slug
nielsen
vendor display name
Nielsen Brand Effect