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Velora Trucks — 2025 Linear TV Awareness Push

Upwave3 Jan 2025Velora Motors2025 Linear TV Awareness Push

Access
Owned by this organizationCommissioned here. Cannot be withdrawn.
Extraction confidence
100%Ingested by upload
Source document
report.pdfPreview not available yet — the file is stored and will be viewable here in a later release.

This study is generated. It comes from the synthetic corpus used for testing, not from a vendor report. No figure below was measured.

Results

35 results across 7 KPIs. Every result cites the page it was extracted from.

Ad recall

Ad recall by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
25-34 · M52.3%39.5%+12.832.4%44,158 / 27,368Significant95% conf. · p=0.007p. 5
35-4451.7%32.2%+19.560.6%32,078 / 25,627Significant95% conf. · p=0.013p. 5
50-100k50.2%23.3%+26.9115.5%31,126 / 28,815Significant95% conf. · p=0.027p. 5
All21.4%37.7%-16.3-43.2%137 / 244Significant95% conf. · p=0.011p. 5
desktop26.9%36.2%-9.3-25.7%29,426 / 37,126Significant95% conf. · p=0.013p. 5

Aided awareness

Aided awareness by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
25-34 · M51.0%48.7%+2.34.7%178 / 180Not significant95% conf. · p=0.248p. 4
35-4452.9%44.8%+8.118.1%12,280 / 25,426Significant95% conf. · p=0.010p. 4
50-100k62.9%55.0%+7.914.4%42,213 / 38,906Not significant95% conf. · p=0.256p. 4
All59.6%52.1%+7.514.4%16,208 / 45,552Significant95% conf. · p=0.038p. 4
desktop42.3%47.8%-5.5-11.5%12,847 / 19,729Significant95% conf. · p=0.023p. 4

Consideration

Consideration by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
25-34 · M34.1%27.2%+6.925.4%131 / 155Significant95% conf. · p=0.043p. 7
35-4413.4%18.5%-5.1-27.6%—Not significant95% conf. · p=0.072p. 7
50-100k22.2%27.7%-5.5-19.9%161 / 162Not significant95% conf. · p=0.222p. 7
All41.4%38.6%+2.87.3%14,501 / 41,132Significant95% conf. · p=0.049p. 7
desktop36.3%29.1%+7.224.7%—Significant95% conf. · p=0.017p. 7

Favorability

Favorability by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
25-34 · M53.2%48.6%+4.69.5%204 / 181Significant95% conf. · p=0.032p. 10
35-4425.5%28.5%-3.0-10.5%189 / 93Not significant95% conf. · p=0.216p. 10
50-100k36.5%34.8%+1.74.9%14,227 / 9,777Significant95% conf. · p=0.024p. 10
All32.6%30.2%+2.47.9%—Significant95% conf. · p=0.020p. 10
desktop52.2%48.2%+4.08.3%17,394 / 30,621Significant95% conf. · p=0.021p. 10

Intent

Intent by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
25-34 · M20.8%16.3%+4.527.6%5,077 / 25,631Significant95% conf. · p=0.045p. 8
35-4422.9%21.1%+1.88.5%—Significant95% conf. · p=0.032p. 8
50-100k27.4%22.7%+4.720.7%175 / 91Not significant95% conf. · p=0.184p. 8
All18.0%19.7%-1.7-8.6%—Significant95% conf. · p=0.032p. 8
desktop27.4%22.7%+4.720.7%228 / 200Significant95% conf. · p=0.031p. 8

Message recall

Message recall by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
25-34 · M43.7%28.5%+15.253.3%248 / 117Significant95% conf. · p=0.048p. 6
35-4443.0%28.4%+14.651.4%—Not significant95% conf. · p=0.093p. 6
50-100k36.4%17.3%+19.1110.4%—Significant95% conf. · p=0.043p. 6
All41.1%20.2%+20.9103.5%3,857 / 5,889Significant95% conf. · p=0.023p. 6
desktop44.5%38.4%+6.115.9%21,849 / 11,263Significant95% conf. · p=0.013p. 6

Purchase intent

Purchase intent by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
25-34 · M17.1%14.9%+2.214.8%18,306 / 35,708Not significant95% conf. · p=0.057p. 9
35-4415.4%16.2%-0.8-4.9%24,329 / 17,331Significant95% conf. · p=0.004p. 9
50-100k16.4%16.7%-0.3-1.8%—Not significant95% conf. · p=0.069p. 9
All10.2%9.1%+1.112.1%124 / 137Not significant95% conf. · p=0.292p. 9
desktop11.5%11.2%+0.32.7%46,049 / 6,014Not significant95% conf. · p=0.099p. 9

Methodology, as reported

Extracted from the source document. Sonaflo does not edit or infer these.

brand name
Velora Trucks
campaign name
2025 Linear TV Awareness Push
channel
Linear TV
flight end date
2025-01-28
flight start date
2025-01-03
geography
US
methodology
brand_lift
vendor canonical slug
upwave
vendor display name
Upwave