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Velora Performance — Social Fall 2024

DISQO12 Sep 2024Velora MotorsSocial Fall 2024

Access
Shared by Apex Media GroupVisible by grant. Access can be withdrawn by the owner.
Extraction confidence
100%Ingested by upload
Source document
report.pdfPreview not available yet — the file is stored and will be viewable here in a later release.

This study is generated. It comes from the synthetic corpus used for testing, not from a vendor report. No figure below was measured.

Results

24 results across 4 KPIs. Every result cites the page it was extracted from.

Ad recall

Ad recall by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
100k+34.8%22.2%+12.656.8%14,431 / 35,661Significant95% conf. · p=0.017p. 5
45-5446.0%33.3%+12.738.1%28,283 / 31,344Not significant95% conf. · p=0.256p. 5
50-100k8.8%24.9%-16.1-64.7%11,660 / 7,132Not significant95% conf. · p=0.230p. 5
All34.0%22.7%+11.349.8%34,819 / 11,018Significant95% conf. · p=0.032p. 5
South43.3%23.8%+19.581.9%7,237 / 10,387Significant95% conf. · p=0.042p. 5
desktop62.5%33.0%+29.589.4%21,271 / 621Significant95% conf. · p=0.036p. 5

Aided awareness

Aided awareness by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
100k+69.6%61.7%+7.912.8%14,260 / 26,359Significant95% conf. · p=0.024p. 4
45-5471.0%62.3%+8.714.0%16,327 / 19,729Significant95% conf. · p=0.011p. 4
50-100k52.0%47.5%+4.59.5%8,438 / 2,520Significant95% conf. · p=0.047p. 4
All63.8%58.4%+5.49.2%48,731 / 8,954Significant95% conf. · p=0.031p. 4
South47.6%45.1%+2.55.5%20,974 / 36,694Significant95% conf. · p=0.022p. 4
desktop64.9%59.8%+5.18.5%17,789 / 8,303Significant95% conf. · p=0.047p. 4

Consideration

Consideration by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
100k+34.6%30.8%+3.812.3%34,967 / 21,247Significant95% conf. · p=0.031p. 6
45-5432.6%23.7%+8.937.6%33,469 / 23,151Significant95% conf. · p=0.028p. 6
50-100k23.0%20.4%+2.612.7%40,678 / 48,117Significant95% conf. · p=0.009p. 6
All28.2%24.3%+3.916.0%24,920 / 10,124Significant95% conf. · p=0.004p. 6
South44.5%36.8%+7.720.9%26,018 / 33,733Not significant95% conf. · p=0.242p. 6
desktop28.4%25.8%+2.610.1%28,997 / 8,186Significant95% conf. · p=0.021p. 6

Intent

Intent by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
100k+18.3%16.2%+2.113.0%46,383 / 19,352Significant95% conf. · p=0.013p. 7
45-5436.0%32.4%+3.611.1%26,551 / 12,055Significant95% conf. · p=0.014p. 7
50-100k32.8%26.8%+6.022.4%12,496 / 34,994Significant95% conf. · p=0.021p. 7
All21.3%25.8%-4.5-17.4%23,505 / 42,534Not significant95% conf. · p=0.213p. 7
South29.1%25.0%+4.116.4%46,225 / 26,626Significant95% conf. · p=0.028p. 7
desktop31.5%27.9%+3.612.9%23,210 / 21,597Significant95% conf. · p=0.037p. 7

Methodology, as reported

Extracted from the source document. Sonaflo does not edit or infer these.

brand name
Velora Performance
campaign name
Social Fall 2024
channel
Social
flight end date
2024-09-28
flight start date
2024-09-12
geography
US
methodology
brand_lift
vendor canonical slug
disqo
vendor display name
DISQO