Live demo, demonstration data. Velora Motors is fictional and every figure is generated — this is the product itself on a sample portfolio. Get started →
Sonaflo
Velora Motors, Inc.
Brand · Demonstration
Exit demo
← Portfolio

Velora Vans — 2025 Linear TV Category Defense

DISQO6 Apr 2025Velora Motors2025 Linear TV Category Defense

Access
Owned by this organizationCommissioned here. Cannot be withdrawn.
Extraction confidence
78%Ingested by upload
Source document
report.pdfPreview not available yet — the file is stored and will be viewable here in a later release.

This study is generated. It comes from the synthetic corpus used for testing, not from a vendor report. No figure below was measured.

Results

28 results across 4 KPIs. Every result cites the page it was extracted from.

Ad recall

Ad recall by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
35-44 · M11.8%22.8%-11.0-48.2%45,660 / 23,650Not significant95% conf. · p=0.083p. 5
All40.6%27.4%+13.248.2%8,866 / 31,406Significant95% conf. · p=0.023p. 5
CTV50.8%35.7%+15.142.3%30,278 / 45,066Significant95% conf. · p=0.039p. 5
desktop42.6%25.7%+16.965.8%26,945 / 39,681Significant95% conf. · p=0.048p. 5
mobile40.8%31.1%+9.731.2%34,059 / 36,516Not significant95% conf. · p=0.085p. 5
purchase_intender=yes52.5%32.9%+19.659.6%12,574 / 45,098Significant95% conf. · p=0.013p. 5
under 50k53.8%35.7%+18.150.7%40,575 / 1,777Significant95% conf. · p=0.046p. 5

Aided awareness

Aided awareness by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
35-44 · M56.8%53.8%+3.05.6%26,970 / 19,619Significant95% conf. · p=0.033p. 4
All49.7%48.0%+1.73.5%45,819 / 35,570Significant95% conf. · p=0.020p. 4
CTV61.4%58.0%+3.45.9%29,596 / 11,597Not significant95% conf. · p=0.219p. 4
desktop69.1%61.9%+7.211.6%33,127 / 41,501Significant95% conf. · p=0.048p. 4
mobile51.3%56.0%-4.7-8.4%20,088 / 28,662Significant95% conf. · p=0.025p. 4
purchase_intender=yes67.9%62.1%+5.89.3%14,672 / 40,484Significant95% conf. · p=0.017p. 4
under 50k49.0%45.6%+3.47.5%48,107 / 40,478Not significant95% conf. · p=0.212p. 4

Consideration

Consideration by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
35-44 · M39.8%35.5%+4.312.1%39,179 / 28,990Significant95% conf. · p=0.022p. 6
All30.2%27.3%+2.910.6%18,577 / 36,348Significant95% conf. · p=0.027p. 6
CTV29.7%32.8%-3.1-9.5%12,515 / 22,195Significant95% conf. · p=0.021p. 6
desktop43.6%40.0%+3.69.0%24,831 / 47,483Significant95% conf. · p=0.013p. 6
mobile37.4%36.6%+0.82.2%42,859 / 25,814Significant95% conf. · p=0.046p. 6
purchase_intender=yes20.8%16.3%+4.527.6%36,525 / 40,135Significant95% conf. · p=0.016p. 6
under 50k33.9%31.0%+2.99.4%7,969 / 41,287Significant95% conf. · p=0.023p. 6

Intent

Intent by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
35-44 · M29.2%27.4%+1.86.6%34,670 / 34,704Significant95% conf. · p=0.035p. 7
All14.7%19.1%-4.4-23.0%39,921 / 18,063Significant95% conf. · p=0.018p. 7
CTV11.0%9.1%+1.920.9%25,262 / 10,254Significant95% conf. · p=0.038p. 7
desktop20.4%17.0%+3.420.0%15,011 / 768Significant95% conf. · p=0.046p. 7
mobile21.1%16.8%+4.325.6%12,158 / 5,794Significant95% conf. · p=0.045p. 7
purchase_intender=yes28.7%22.6%+6.127.0%29,322 / 20,665Significant95% conf. · p=0.003p. 7
under 50k24.9%22.3%+2.611.7%4,113 / 16,558Significant95% conf. · p=0.046p. 7

Methodology, as reported

Extracted from the source document. Sonaflo does not edit or infer these.

brand name
Velora Vans
campaign name
2025 Linear TV Category Defense
channel
Linear TV
flight end date
2025-04-28
flight start date
2025-04-06
geography
US
methodology
brand_lift
vendor canonical slug
disqo
vendor display name
DISQO