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Velora Vans — 2025 Linear TV Category Defense

Nielsen6 Apr 2025Velora Motors2025 Linear TV Category Defense

Access
Owned by this organizationCommissioned here. Cannot be withdrawn.
Extraction confidence
100%Ingested by upload
Source document
report.pdfPreview not available yet — the file is stored and will be viewable here in a later release.

This study is generated. It comes from the synthetic corpus used for testing, not from a vendor report. No figure below was measured.

Results

28 results across 4 KPIs. Every result cites the page it was extracted from.

Ad recall

Ad recall by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
35-44 · M5.3%20.3%-15.0-73.9%21,816 / 4,432Not significant95% conf. · p=0.209p. 5
All33.3%23.9%+9.439.3%35,530 / 28,499Significant95% conf. · p=0.037p. 5
CTV51.0%32.0%+19.059.4%16,992 / 13,470Significant95% conf. · p=0.033p. 5
desktop38.0%26.3%+11.744.5%22,841 / 15,647Significant95% conf. · p=0.011p. 5
mobile42.7%33.4%+9.327.8%34,499 / 11,193Significant95% conf. · p=0.025p. 5
purchase_intender=yes58.1%37.6%+20.554.5%1,574 / 14,686Significant95% conf. · p=0.039p. 5
under 50k53.7%36.3%+17.447.9%47,798 / 7,824Significant95% conf. · p=0.003p. 5

Aided awareness

Aided awareness by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
35-44 · M54.6%51.4%+3.26.2%1,792 / 34,121Significant95% conf. · p=0.035p. 4
All51.8%49.3%+2.55.1%46,225 / 12,678Significant95% conf. · p=0.003p. 4
CTV59.8%54.5%+5.39.7%34,427 / 35,178Not significant95% conf. · p=0.100p. 4
desktop73.9%62.1%+11.819.0%49,529 / 31,675Not significant95% conf. · p=0.072p. 4
mobile49.4%54.7%-5.3-9.7%33,401 / 45,752Significant95% conf. · p=0.028p. 4
purchase_intender=yes66.2%61.9%+4.36.9%7,135 / 36,857Significant95% conf. · p=0.018p. 4
under 50k47.6%43.8%+3.88.7%27,414 / 16,198Significant95% conf. · p=0.023p. 4

Consideration

Consideration by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
35-44 · M36.8%33.4%+3.410.2%23,780 / 7,013Not significant95% conf. · p=0.098p. 6
All30.2%27.2%+3.011.0%19,959 / 42,215Significant95% conf. · p=0.015p. 6
CTV30.6%32.4%-1.8-5.6%48,693 / 28,768Significant95% conf. · p=0.013p. 6
desktop43.6%38.3%+5.313.8%22,748 / 47,459Significant95% conf. · p=0.002p. 6
mobile36.3%34.9%+1.44.0%7,349 / 31,692Significant95% conf. · p=0.030p. 6
purchase_intender=yes19.9%16.8%+3.118.5%32,347 / 17,153Not significant95% conf. · p=0.091p. 6
under 50k31.9%28.7%+3.211.1%42,988 / 29,377Significant95% conf. · p=0.016p. 6

Intent

Intent by audience cell
AudienceExposedControlLiftRel. liftn (exp / ctrl)SignificanceSource
35-44 · M28.6%27.1%+1.55.5%26,517 / 45,340Significant95% conf. · p=0.045p. 7
All10.5%15.4%-4.9-31.8%20,329 / 34,918Not significant95% conf. · p=0.299p. 7
CTV12.6%10.2%+2.423.5%29,722 / 29,514Significant95% conf. · p=0.026p. 7
desktop23.2%18.5%+4.725.4%6,773 / 36,373Significant95% conf. · p=0.022p. 7
mobile24.5%18.2%+6.334.6%37,313 / 3,086Significant95% conf. · p=0.033p. 7
purchase_intender=yes25.3%20.0%+5.326.5%37,677 / 49,836Significant95% conf. · p=0.032p. 7
under 50k23.1%20.3%+2.813.8%5,444 / 30,926Significant95% conf. · p=0.022p. 7

Methodology, as reported

Extracted from the source document. Sonaflo does not edit or infer these.

brand name
Velora Vans
campaign name
2025 Linear TV Category Defense
channel
Linear TV
flight end date
2025-04-28
flight start date
2025-04-06
geography
US
methodology
brand_lift
vendor canonical slug
nielsen
vendor display name
Nielsen Brand Effect