About
We are building the workspace the measurement industry never built for itself.
Sonaflo exists because Brand Insights teams have spent twenty years rebuilding the same internal spreadsheet, and the industry that sold them the underlying measurement had no interest in solving the problem. We are the buyer-side workspace that finally does.
Why Sonaflo exists
Founder note — to be written. The personal narrative belongs here: the specific moment, the specific frustration, the specific team you were on that made this problem yours. Authentic, specific, not corporate.
For now, the short version: every Brand Insights lead I've spoken to has built some version of the same internal master tracker. They give it different names, but the structure is the same. They hate maintaining it. Their CMOs depend on it. Nobody had built the tool that lets them stop maintaining it. We are that tool.
What we are building
The short, durable version of the long-term vision: a buyer-owned workspace that organizes every Brand measurement a company has ever paid for, into a unified view that lets executives, analysts, and Agencies see the Brand honestly across time and across vendors.
V1 is Brand Lift only. V1.5 expands to anonymized cross-brand benchmarks. V2 adds brand tracking, publisher workspaces, and campaign-level integration. The long arc is measurement infrastructure that Brands and Agencies actually trust, because it is theirs.
Who we are
Bio placeholder — to be written. Founder name, prior experience, why this is the next thing they should do.
Advisors and team grow here as they join. We are deliberately a small team early — solo founder plus design partners and advisors — and we expect to stay small until the V1 launch is past the line.
Where we are
Pre-launch. The product is in active build. We are working with informal design partners across both brand-side and agency-side buyers, with positive early feedback and growing conviction that the workspace is wanted.
We are self-funded. We are moving as fast as quality allows. The first paying pilot customers will be onboarded with care, not self-serve fumbling. If the work resonates with you, we would like to talk early.
Talk to us.
Whether you are a potential customer, a measurement Vendor interested in integration, an industry expert with a strong opinion, or someone who has been waiting for this to exist for a long time — we want to hear from you.