About
We are building the workspace the measurement industry never built for itself.
Sonaflo exists because Brand Insights teams have spent twenty years rebuilding the same internal spreadsheet, and the industry that sold them the underlying measurement had no interest in solving the problem. We are the buyer-side workspace that finally does.
Why Sonaflo exists
Every Brand Insights lead I've spoken to has built some version of the same internal master tracker. They give it different names, but the structure is the same. They hate maintaining it. Their CMOs depend on it. Nobody had built the tool that lets them stop maintaining it. We are that tool.
What we are building
The long-term vision, kept short: a brand-owned workspace that gathers every measurement a company has ever paid for, so executives and their insights teams can see the brand honestly — across time, and across vendors.
Today the focus is one thing done well: Brand Lift aggregation, deep rather than wide. The long arc is measurement infrastructure that brands actually trust, because it is theirs.
Who we are
We are deliberately a small team early — solo founder plus design partners and advisors — and we expect to stay small while we onboard the first customers.
Where we are
Live. The whole thing runs — it reads your reports, builds the dashboard, surfaces the insights, and answers questions in plain English — and you can walk through all of it on the demo before you ever talk to us. We are onboarding brands one at a time.
We are self-funded. We are moving as fast as quality allows. The first paying pilot customers will be onboarded with care, not self-serve fumbling. If the work resonates with you, we would like to talk early.
Talk to us.
Whether you are a potential customer, an industry expert with a strong opinion, or someone who has been waiting for this to exist for a long time — we want to hear from you.