DataTracer™

You uploaded your studies. So did everyone who touched them.

Every Brand Lift study you’ve ever run lives on servers you don’t control — the vendor that produced it, the agencies it passed through, their sub-processors. DataTracer traces each study to its origin and requests a signed Data Deletion Certificate from every party that still holds a copy.

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Everline Brands · DataTracer

Reading 167 measurement studies

Studies traced

Measurement vendors

Agencies

Verticals

Copies on servers you don’t control

0 copies · 0 organizations

Request Data Deletion

How DataTracer works

Your research traveled further than you think. Bring it home.

Brand Lift studies pass through many hands — vendors, agencies, sub-processors. Copies of your proprietary research live on servers you don't control. DataTracer finds every one and closes the loop.

Trace every study to its origin

DataTracer reads each report you bring in and identifies the measurement vendor that produced it and any agency it was routed through — across Brand Lift, OOH, TV, radio, cross-media, and more.

Map the full chain of custody

See exactly which outside organizations hold a copy of each study — vendors, agencies, and their sub-processors — aggregated across your entire measurement portfolio.

Request deletion. Record the certificate.

Send a formal deletion request to every party. Each one clicks through and signs a Data Deletion Certificate confirming they removed the study from their servers — recorded in Sonaflo and tracked to completion.

Inside DataTracer

Every study, every party, one request away.

Everline Brands brought 167 studies into Sonaflo. DataTracer traced them to 43 vendors across 6 measurement verticals and 13 agencies — and found 318 copies on 56 outside servers.

Seed demonstration data — Everline Brands is fictional. Send buttons simulate the workflow; no real communications are sent.

167

Studies traced

Vendors

Agencies

Verticals

318

Copies found

Organizations

Studies by measurement vertical

Brand Lift137

Out-of-Home7

TV & Linear9

Radio & Audio6

Digital & Social5

Cross-Media3

Data Deletion Certificates · all 318 copies

59%certified & recorded

Certified189 Requested78 Not yet requested51

Request Data Deletion, per study

Every party on a study is notified and must sign a Data Deletion Certificate confirming removal.

0 / 8 certificates recorded

Study	Vertical	Origin vendor	Agency	Parties
New Product 2025	Brand Lift	Aldridge Measurement	Thornton Media	2
Brand Refresh 2021	Out-of-Home	Keystone Outdoor Metrics	Whitfield Media Group	2
Flagship 2018	TV & Linear	Meridian TV Analytics	Fielding Group	3
Holiday Push 2024	Radio & Audio	Pinnacle Audio Measurement	Verano Collective	2
New Product 2020	Digital & Social	Sable Social Metrics	Westgate Worldwide	3
Brand Refresh 2016	Cross-Media	Sterling Cross-Media Labs	Ashland Media	2
New Product 2024	Brand Lift	Ashford Insights	Truenorth Agency	2
National Push 2023	Brand Lift	Axiom Analytics	Vantage & Partners	2

Why it matters

Your measurement data is only as private as its last copy.

Regulators, procurement, and your own board increasingly ask a simple question: who still has our data, and can you prove it's gone? DataTracer turns that from an unanswerable question into a dashboard — and a file of signed Data Deletion Certificates.

Prove chain of custody for every study, on demand.

Enforce contractual deletion when a vendor or agency relationship ends.

Answer data-subject and regulatory requests with evidence, not assurances.

Close the loop the moment a study is superseded or retired.

Know who still has your research. Then get it back.

DataTracer works on the studies already in your Sonaflo workspace. Pairs with Sonaflo’s security and data-ownership model.

Get started See our security model