How it works
Three steps from scattered PDFs to one view of your brand.
Sonaflo is opinionated about the path from your vendor reports to your CMO's screen. Three steps — and the hard part, reading and reconciling every vendor's format, is ours, not yours.
01
Bring the reports you already have.
Upload the PDFs, decks, and spreadsheets your team already receives — no re-formatting, no re-entry, no clean-up on your side. Support covers major Brand Lift vendors, with additional formats added through validation.
- Drag-and-drop upload from the dashboard
- Your back catalogue loaded during onboarding, so the dashboard starts full, not empty
- Add new studies as they arrive — the picture only sharpens over time
02
We turn them into one shared view.
Nielsen and Kantar's aided awareness end up in the same table, side by side — methodology differences kept visible, every number traced back to the page it came from. Different formats in, one comparable view out.
- Every result mapped to the same set of metrics and audience cuts
- Vendor methodology preserved so differences stay visible, not hidden
- Every figure sourced back to the page of the original report
- Anything uncertain flagged for human review before publishing
03
You see your measurement, finally.
One dashboard for every study, every vendor you use, every year. Watch a KPI move across time. See what changed and why. Answer the executive question without rebuilding the deck.
- A trend line for every KPI, across vendors, audiences, and years
- Insights that surface what changed and why, sourced to the studies
- Ask a question in plain English, get a chart with citations
- Sourced answers for QBRs and executive reviews
Ready to see it on your own data?
Sonaflo is live. We load your historical studies before your first session — so you open a full dashboard, not an empty one.