Why Sonaflo
You don’t have a measurement problem. You have a memory problem.
The world’s biggest brands run Brand Lift Studies constantly — across vendors, campaigns, and years. The measurement is excellent. What’s missing is the ability to remember it, connect it, and learn from it over time.
The problem
Every study is read once, then forgotten
A Brand Lift Study answers a question about one campaign, at one moment. Then it scatters — and the next study starts from zero.
The result: teams re-answer questions they’ve already paid to answer, can’t compare like for like across vendors, and lose the long arc of how the brand is actually moving.
The shift
One study tells you something. Years of studies tell you a story.
Sonaflo reads the reports you already own and builds one continuous record — so a decade of measurement becomes a single, searchable view of your brand, with every figure traceable to its source.
What changes
Your research becomes cumulative
The same reports, working together instead of one at a time.
Comparable
Vendors measure differently. Sonaflo normalizes KPIs, audiences, and lift so studies line up on one timeline.
Searchable
Ask your whole history a question in plain English and get a direct, sourced answer in seconds.
Over time
See how awareness, consideration, and recall have actually moved across campaigns and years.
Trustworthy
Every number traces to the original study and page — nothing on screen is unsourced.
Owned by you
Your reports live in your secure workspace, under your access controls, with a full audit trail.
Cumulative
Each new report makes the whole picture sharper, instead of starting the conversation over.