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What is Sonaflo?
Sonaflo is a brand-owned workspace that turns the Brand Lift Studies a company already owns into one searchable, longitudinal view of brand performance — across vendors, campaigns, audiences, and time. It is built for the brand and insights teams at the advertisers that pay for the measurement.
What it does
Sonaflo accepts Brand Lift study reports in PDF, PPTX, and XLSX from the measurement vendors a buyer already uses. Every report becomes a row in one shared table — KPI, audience cell, exposed and control values, lift, sample sizes, statistical significance, benchmarks — with every figure tied back to the page it came from in the original report.
Buyers see their portfolio in a unified dashboard: a longitudinal trend view across vendors and years, insights that surface what changed and why (with sources), and a plain English query interface that returns charts with citations.
The same underlying data yields sourced answers for QBRs and executive reviews — every figure traceable to the study and page it came from.
Who it is for
Consumer insights and brand-measurement leaders at advertisers running ongoing Brand Lift programs across multiple vendors. The primary buyer.
Chief Marketing Officers and brand leaders who need one honest view of how the brand is performing over time, without waiting days for an analyst to rebuild it.
Marketing analytics and research teams at major and Fortune 2000 organizations, consolidating years of measurement into a single record they own.
What it is not
Sonaflo is not a measurement vendor — it does not produce studies.
Sonaflo is not a research panel provider, a brand tracking platform, an attribution or media mix modeling tool, or a performance attribution system. Brand tracking is planned for V2; attribution and MMM are out of scope.
Sonaflo is not self-serve. Onboarding is a conversation, not a wizard.
Vendor coverage
Parsing is validated against Brand Lift report formats from Nielsen, Kantar, DISQO, and Upwave. Additional vendor formats are added as their templates are validated against real reports.
Who sees what
Your reports live in your organization's own workspace, never pooled with another company's. Access is controlled by role within your organization — you decide who can see and do what.
Isolation is enforced at the database by row-level security on every read, including the SQL behind natural-language answers, and every access, permission change, and export is recorded in an audit history visible to your administrators.
Pricing
Three plans, priced by plan rather than by seat or usage: Professional at $950 per month, Business at $2,950 per month for larger brand organizations, and tailored Enterprise pricing for global brands. Larger or custom needs are scoped through a demo.
Sonaflo does not charge per seat, per query, per vendor, or per report. Each plan carries a flat price with a user allowance — 25 on Professional, 100 on Business, unlimited on Enterprise.
Status
Live as of mid-2026; onboarding is founder-led. Today it covers Brand Lift aggregation only. Brand tracking and additional methodologies are planned for later releases.
Owned and operated by
Ardilawn Holdings LLC, Nashville, Tennessee, United States.
Talk to us.
Whether you are a potential customer, an industry expert, or a journalist researching the category — the get-started form is the front door.