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What is Sonaflo?
Sonaflo is a Buyer-owned workspace that aggregates Brand Lift studies across measurement Vendors into a single normalized view. It is built for Brand Insights teams at advertisers and for Agency Strategy teams at the agencies that serve them.
What it does
Sonaflo ingests Brand Lift study reports in PDF, PPTX, and XLSX formats from any measurement Vendor. An LLM-powered parsing pipeline extracts structured facts — KPI name, audience cell, exposed and control values, lift, sample sizes, statistical significance, benchmark references — into a normalized fact table sourced to the original document page.
Buyers see their portfolio in a unified dashboard with a longitudinal trend view across Vendors and years, AI-generated insights ranked by importance and sourced to underlying studies, and a natural-language query interface that returns charts with citations.
QBR-ready exports in PPTX, XLSX, and PDF are generated on demand from the same normalized data.
Who it is for
Brand Insights leads at advertisers running ongoing Brand Lift programs across multiple Vendors. The primary Buyer.
Agency Strategy and measurement leads at holdco or independent agencies managing measurement workflow across client Brands. Cross-client analytics.
Measurement Vendors who want to deliver their results natively into the Buyer workspaces their customers prefer. Three integration tiers: email forwarding, upload portal, or authenticated API.
What it is not
Sonaflo is not a measurement Vendor — it does not produce studies.
Sonaflo is not a research panel provider, a brand tracking platform, an attribution or media mix modeling tool, or a performance attribution system. Brand tracking is planned for V2; attribution and MMM are out of scope.
Sonaflo is not a Publisher workspace. Publisher distribution is planned for V2.
Sonaflo is not self-serve at the enterprise tiers. Onboarding is a conversation, not a wizard.
Vendor coverage at launch
V1 supports reliable parsing of Brand Lift report formats from Nielsen Brand Effect, Kantar Brand Lift, DISQO, Upwave, Dynata, Lucid (Cint), System1, YouTube Brand Lift, and Meta Brand Lift. Additional Vendor formats — Comscore, Happydemics, Brand Metrics, Veritonic, and boutique providers — are supported as their templates are validated against real reports.
The party model
Sonaflo's data model supports four party types: Brand, Agency, Vendor, Publisher. V1 ships UI for Brand and Agency only. Vendor gets API access and a minimal management view. Publisher is V2.
The Brand is the root of permission. Brands authorize Agencies and Vendors. Every study has one owner — Brand-owned, Agency-owned, or (rarely) Vendor-owned — and zero-to-many visibility grants. Visibility is revocable; ownership is not, except by explicit transfer.
Strict horizontal isolation by default: Vendors do not see other Vendors' work; Agencies do not see other Agencies' work; the Brand is the only party with full visibility into their own portfolio.
Pricing
Annual contracts, paid in advance. Agency Starter is free through 2026 for independent agencies up to ten Brand clients. Brand Starter from $25,000. Brand Pro $75,000–$100,000. Brand Enterprise from $150,000. Agency Pro $50,000–$75,000. Vendor API access is free during V1 beta.
Design-partner pricing is available for the first cohort of customers.
Status
Pre-launch as of mid-2026. Marketing site live; product in active build. V1 ships Brand Lift aggregation only. V1.5 expands to anonymized cross-brand benchmarks and public Vendor API. V2 expands to Publisher workspaces and brand tracking methodologies.
Owned and operated by
Ardilawn Holdings LLC, Nashville, Tennessee, United States.
Talk to us.
Whether you are a potential customer, a measurement Vendor interested in integration, an industry expert, or a journalist researching the category — the request access form is the front door.